Designing is only one part of my work – I’ve found that conducting user research is equally as important as designing itself. As designers, we tend to become attached to our concepts, and user research is a great way to test our designs and help us deliver measurable and factual insights that can back up our decision-making in front of stakeholders. Having actively participated in setting up, conducting, and documenting user research, I’d like to share my favorite methods that prove most effective for UX/UI and visual design hypotheses.
In my position as a UX/UI Designer at Thermador, I had the chance to join our technicians who visit customers with Thermador appliances such as ranges, ovens, or cooktops. This experience helped me to truly understand our customer base, observe how they live and interact with our products, and identify their pain points firsthand.