About

Hi there and welcome to my portfolio! My name is Kirsten Bolender and I am a visual designer from California.

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Building a Brand Portal

Designer:
Kirsten Bolender

Brand:
Thermador

Date:
01/2025

Category:
Webdesign
Design Strategy

My Role

As the lead designer and strategist on this project, in collaboration with a designer from the brand department, I led the creation of a comprehensive internal Brand Portal Part of this project was to develop a website structure, build libraries, content, expanding the design strategy, and writing guidelines.

Goal

The goal of this project was to build the companies first brand portal in order to centralize all brand resources, including heritage, design strategy, guidelines, and assets. This brand portal was designed for internal stakeholders across departments to ensure consistency, alignment, and brand clarity.

Tools

  • Figma
  • Miro
  • Frontify
  • Adobe Creative Suite

The Challenges

  • Fragmented brand communication
  • Inconsistent use of design assets across teams
  • No shared Design Philosophy and Purpose
  • Difficult access to current templates/guidelines
  • Lack of strategic alignment across global departments

Design Strategy & Planning