Confidential Work in Progress
Due to the confidential nature of the future products I’m working on—many of which have long development timelines—I can’t publicly share all my work just yet. That said, I’ve been deeply involved in shaping the new digital design language, building a robust design system, driving development and implementation, and even creating new iconic digital features that are currently in the patent process. Below, you’ll find an overview of my responsibilities. I’d be happy to dive into my experience and expertise in a personal interview—let’s chat! Thanks for your understanding.
Designing smart embedded Interfaces for luxury kitchen appliances.
BSH Brands I've worked with
UX/UI Design Responsibilities
Branded App Experience for Home Connect App
Home Connect is BSH’s smart Home plattform that let’s users control and monitor connected appliances from mutiple brands through a single app. I contributed to developing a new branded look – refining colors and visuals – to create a tailored app experience based on the appliance brand each consumer owns.
Tools: Adobe Illustrator, Figma, Photoshop
Skills: Visual Design, Prototyping
Developing the next Gen of smart Interfaces
I was responsible for creating the brand’s first smart user interface generation, taking charge of shaping it’s visual identity from conceptualization to implementation, building new innovative UI Features and user flows that are implemented as iconic brand identifiers. Part of this big effort was to build prototypes, conduct testings, and collaborated with developers and external departments.
Tools: Figma, Adobe Creative Suite
Skills: UX/UI Design, Visual Design, Wireframing, Prototyping, Testing, Implementation
Building a complex, digital
Design System
In a small team, we’ve been building a complex design system for a luxury kitchen appliance brand. This includes structuring the file system, designing and maintaining UI components and interaction flows, establishing libraries, and creating comprehensive usage guidelines.
Tools: Figma, Adobe Creative Suite
Skills: Design System Management, UX/UI Design, Visual Design
Building a new Brand
Web Portal
As the lead designer and strategist on this project, in collaboration with a designer from the brand department, I led the creation of a comprehensive internal Brand Portal to centralize all brand resources, including heritage, design strategy, guidelines, and assets. Part of this project was to develop a website structure, build libraries, content, expanding the design strategy, and writing guidelines. This platform was designed for internal stakeholders across departments to ensure consistency, alignment, and brand clarity.
Tools: Figma, Adobe XD, Adobe Creative Suite
Skills: Web Design, Visual Design, Wireframing, Content Creation
Visual Design Responsibilities
Steering the new visual
design language
With my strong background in Visual Design and Branding, I led the development of a new visual design language for embedded user interfaces. By incorporating the brand’s heritage and values, I created key visual assets, including illustrations and photography, defined the typography and color palette, and designed brand-defining iconic screens.
Tools: Adobe Creative Suite, Figma
Skills: Branding, Design Strategy, Visual and Graphic Design, Trend and Market Analysis
Asset Creation and Management
A major responsibility has been to develop visual concepts for our new UI Design Language, including the creation of iconography, illustration and photography assets. Sometimes I created detailed briefings and collaborates with external agencies to bring ideas to life. Another important task was then to build up and maintain these comprehensive asset libraries in Figma and Frontify. Additionally, another task was to translate this new design language into structured style guides to ensure consistency across the brand.
Tools: Figma, Adobe Creative Suite, Miro
Skills: Design Management, Design Strategy, UX/UI Design, Visual Design
Introducing first AI generated Design Concepts
I introduced the use of AI technology to streamline and enhance asset creation developing high-quality designs, which have been successfully adopted. I developed and presented initial concepts and tested them with end-consumers.
Tools: Generative AI Tools, Adobe Creative Suite, Figma
Skills: Generative AI, Concept Design, Visual and Graphic Design
Skills & Knowledge
- Extensive knowledge working with UX/UI and design tools like: Figma, Adobe Creative Suite, Miro, etc.
- Experience with usability testing, design thinking, HCD, UX/UI Methodologies and design management
- Willingness to take on all responsibilities with a high motivation, positive attitude, working on multiple tasks under tight deadlines.
- Team oriented person with strong collaboration and communication skills
- Present design related decisions to Stakeholders utilizing strong verbal and written communication skills
- Proficient with Microsoft Office tools
My Learnings
Managing different Stakeholder expectations:
Working on big projects in a big multi-brand company naturally means working with a lot of different stakeholders from different departments such as Marketing, Business, Strategy, and Engineerings. Therefore being faces with different opinions and expectations is a common as it can be overwhelming. Ultimately, empathy and the right mindset are key. Realizing that people are just trying to do their job as good as they can, and trying to understand their needs.
Navigating with limited resources:
When time, workforce and budget are limited, it feels difficult to do your job to the fullest. I learned to focus on the goal, as the way how to achieve it can vary. Sometimes goals can still be achieved with different tools and methods that you wouldn’t have expected. For example, we needed Design assets for a User Interface but the budget was limited. So I started to look into different options and landed on the idea to use generative AI which turned out to produce the same quality of assets, with 1/5 of the cost, and even was faster, more efficient and easier to replicate for future assets.
Working with technical constraints:
Working on kitchen appliances, and since you’re working with an embedded Hardware, you are much more limited in your creativity – at least that’s what is feels like. For example, we wanted to implement a video animation but were told that this would cause memory issues. This meant I had to come up with a concept that can be coded with usually does not allow for a lot of freedom. To still create a 3D effect, I proposed having different flat layers, moving adobe each other to still create a visually stunning effect.
Managing complexity and maintaining consistency:
When projects start to grow in size, and I started to use various different tools to create our assets, maintaining consistency across all these platform was a challenge. For example, we used Miro for Workshops, Figma for the design system, Wiki for documentation. Therefore I started the initiative to develop Styleguides on Frontify which is a single source of truth, helping to break down the essential rules and finding what you’re looking for quickly.
Handling frequent Changes & delayed decisions:
Working with different Stakeholders means making constant changes which ultimately can delay decision making, feeling like you’re stuck in a project and not seeing the progress I hoped for. We handled that by streamlining our decisions, having monthly stakeholder review where everyone can share their feedback and it can be validated right away. Staying transparent to all stakeholders is the key to make aligned decisions.