Branding is the art of aligning - what customers experience visually, tonally and with the behavioral side of a company. Building a positive brand image requires a coherent identity.
CSG Advisory
The company CSG Advisory, based in Sigapore, is offering knowledge assets to high-technology companies who need a Go-to-market strategy. The goal of this project was to design a new brand design in order to match the innovative and modern way of coping with their clients. This included a new logo, key visual, typography choice, color palette, imagery and overall brand guide for the company.