Elite Boba, formerly known as Elitea, is a renowned bubble tea brand established in 2018 in Chicago. Recognized for its diverse selection of premium quality bubble teas and smoothies, the brand currently operates three successful locations in the city. With ambitious plans for expansion, the company sought a distinctive and consistent brand image to ensure a uniform customer experience across all locations and attract a wider target audience. As a result, the client approached us to create a suitable and impactful corporate design solution.